About Software Couch

A South African software company built around senior engineering ownership.

Software Couch helps companies build software, add experienced developers, and take care of systems that need calm, capable technical stewardship.

The company was founded in 2020 by Jason Truter after years of work across enterprise engineering, cloud platforms, backend systems, DevOps tooling, AI-enabled workflows, and distributed architectures.

Jason Truter, founder of Software Couch

How we want clients to experience the work

Professional software delivery should feel clear. You should know what is being built, why it matters, what the risks are, and who owns the next decision.

Senior by default

Clients do not come to us for bodies in seats. They come for developers and technical leaders who can take responsibility.

Clear communication

We translate technical complexity into decisions, tradeoffs, plans, and progress that business stakeholders can act on.

Long-term quality

We care about maintainable code, reliable releases, supportability, and systems that can keep evolving after launch.

AI with control

AI work is treated as software engineering: data boundaries, workflow fit, human review, evaluation, and production behaviour matter.

Selected experience

AI, enterprise, financial, telecoms, retail, and data-led teams

Experience includes client work, employment history, and engineering environments connected to these organisations, including current AI software work in financial services.

  • BMW logo
  • BT logo
  • Nedbank logo
  • BET Software logo
  • Eyewa logo
  • Matrix Marketing logo

Logos and trademarks belong to their respective owners. Their display indicates relevant experience, not endorsement or partnership.

Technical background

Jason has held senior engineering and leadership roles at BMW Group and BT, working across backend systems, cloud platforms, DevOps tooling, AI-enabled workflows, and distributed architectures.

Jason wrote about leading platform automation and DevOps initiatives at BET Software in Our Journey Toward a Unified Developer Experience.

His recent work includes AI software and automation in a financial-services environment connected to Nedbank, where control, reliability, and data handling matter as much as the AI capability itself.

That background shapes how Software Couch works: strong engineering, practical communication, and a preference for systems that remain understandable after they go live.