01
Look for repetitive judgement support
Strong first AI use cases often sit between manual administration and expert judgement. A person still owns the outcome, but AI reduces the effort needed to read, prepare, classify, or retrieve context.
Examples include document intake, support triage, internal policy search, quote preparation, compliance evidence gathering, sales operations, and operational reporting.
02
Prefer bounded data and visible outcomes
A good early project has a clear input, a clear user, and a clear sign that the work improved. The team should be able to compare before and after behaviour without inventing abstract success metrics.
If the data source is messy or politically difficult, the project may still be valuable, but it should start with discovery rather than implementation.
03
Avoid impressive but orphaned demos
Many AI prototypes fail because nobody owns the workflow after the demo. The tool is interesting, but it does not become part of the operating rhythm of the business.
Before building, identify who will use it, who will review it, who will maintain it, and what manual process it changes.
04
Ship the smallest controlled version
The first release should prove that the workflow works in real conditions. That might mean a narrow retrieval assistant, a document summariser with citations, or a classification tool that queues items for review.
Once the behaviour is trusted, automation can move further down the workflow with better evidence and less guessing.