Custom Software Development
Design and development of secure, scalable web and backend systems tailored to business requirements.
Founder-led software engineering consultancy
Top-tier South African engineering talent
We build and maintain production-grade systems for startups, scale-ups, and enterprise organisations.
We are a small, senior team that partners with clients for long-term engineering stewardship.
What we’ve actually done
We take long-term responsibility for production software systems.
A current example is Matrix Marketing, where we are the primary technical partner responsible for revenue-critical systems used daily by commercial teams.
The work is multi-year and governed by a formal service agreement covering stability, maintenance, and incident response.
Read the Matrix Marketing case study →Ongoing responsibility for production systems where stability, maintainability, and careful change matter.
Clients include
BMW Group, British Telecoms, Eyewa, Matrix Marketing.
- BMW Group
- British Telecoms
- Eyewa
- Matrix Marketing
Services
Cloud & DevOps Engineering
Cloud-native architecture, infrastructure automation, CI/CD pipelines, and cost-optimised deployments on AWS.
Staff Augmentation
Provision of senior, production-ready engineers who integrate into existing teams and workflows.
System Modernisation
Breaking down monolithic systems into scalable microservices and event-driven architectures.
Case Studies
BMW Group — Global Financial Calculator
Global Financial Calculator
Built a real-time, globally scalable financial calculation service supporting multiple currencies, tax models, and regions.
Impact
60% reduction in processing time
Impact
Millisecond-level response times
About the Founder
Software Couch was founded by Jason Truter, a senior software engineer and technical leader with over 15 years of experience building and scaling production systems.
Jason Truter
Senior software engineer and technical leader
He has held senior engineering and leadership roles at BMW Group and British Telecoms, working across backend systems, cloud platforms, DevOps tooling, and distributed architectures.
Our mission began with a simple goal:
to connect top-tier South African engineering talent with companies that need scalable, high-quality software solutions.